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Google Adsense is the primary income source for bloggers and Digital Marketers. But, everyone fails to generate income because they do not know the proper Adsense Optimization tips. Such as best ad sizes and best ad placements. I suggest every one to read this Definitive Guide on Adsense Optimization tips in 2018. Here we have revelled best Google Adsense optimization techniques. Every optimization technique covered here is the 100% working and tested by our Team.
If Adsense is your primary revenue source, then you are missing the opportunity to make thousands of dollars. And, If Adsense is your secondary revenue source. Your primary revenue source must be your services and products. We have two primary revenue sources on our blog that I promote.
- Google Adsense: We have implemented Google Adsense Ads on our blog to generate income.
- Online Course: We also promote our online blogging course, which has 13 hours of video modules covering everything I know about blogging. Each signup produces between $400 to $500 in new revenue.
- Above two revenue sources are my main sources to generate incomes, and the customers I acquire are mine.
- Also Read: How to make money online, and Pro Blogging Tips From Bloggers For Newbies .
3 Best practices for using Adsense on a blog:
Adsense Ads at the Top:
We place large rectangle ad between my main navigation and post title. We place another square Ad between post title and the first paragraph. Most people that click out on an ad before they read the first sentence of our post are not the type of people that will buy my products and services. Whether the ad was there or not, these visitors would have most likely bounced from my site before they made it through the first paragraph in the post.
Block Competitors Ads:
The vast majority of advertisers on your site will not be direct competitors with your own products and services. Many of the advertisers will actually offer exceptional products that your audience will love. To alleviate this concern, you can make a list of all the URLs of your competition and block them from showing ads.
Do Not Show Ads on Your Landing Pages:
If you publish Adsense ads on your landing pages, then it will affect your conversion rates. This also goes for pages and posts that you use for email auto respondents or drip campaigns. A simple way to manage this is to just use your pages for anything associated with your own product and services. This will allow you to run your ads freely through your posts.
If you Implement above three Adsense Optimizations on your blog? You will able to generate more revenue and these tips can increase your CPC (Cost per Click), RPM (Revenue per Million), CTR (Click Through Rate). Go here to sign up for Adsense now.
5 Best Adsense Optimizations Tips in 2018:
The main mistake every blogger makes that they can not monitor Adsense account performance. They just drop the code and forget about it. These activities can lead to disability or invalid activity in your Adsense account. You have to monitor your account to be kept safe your Adsense.
Group Your Ads Above the Fold – 107% Increase:
You can use a maximum of three ads on any given page of your blog. The ads above the fold are going to get twice as many clicks as the ads below the fold. Double the clicks. Double the revenue. The reason for this is because the ads are a great alternative when new visitors decide to leave your blog. Even the best blogs in the world will have a 70% bounce rate on all traffic coming from Google. In my tests, I have found that there are three ads that perform the best above the fold.
- 970×90 Leaderboard – The ideal location for this ad is right beneath your main navigation. The smaller rectangular ads usually do not have enough pop to draw the click.
- 300×250 Square – This is the perfect size to place right below the title of your post. This location will always be your top earner. The 300×250 square is the most used size by advertisers. The increased competition usually leads to a higher cost per click than the other ad squares. The size also looks great on all devices.
- 300×600 Half Page – This one works great at the top of the sidebar. I do not use this ad on my blog because I use a smart scrolling sidebar. Google does not allow you to place their ads in a smart scrolling sidebar.
Whether your group all three above the fold or just two, it will make a big difference to the bottom line.
Enable Ads to Show Text and Image Ads – 59% Increase:
By enabling both text and image ads, you are dramatically increasing the number of advertisers that are competing for your ad spots. All you need to do is go to the “my ads” tab and click “edit ad type” next to each ad. It has been widely reported that Google publishers that select this option get 59% greater eCPM earnings. This is a technique is a no-brainer and you need to make sure every ad unit has enabled both text and image ads.
Manually Optimizing Ads for All Devices – 54% Increase:
Google offers the option to grab a piece of code that automatically optimizes your ads for different devices. The problem is that their program does not always make the best choice. After seeing many of my ads have barely legible rectangle ads on mobile, I decided to manually optimize the ads using my theme controls. I use the Newspaper 6 theme, and it allows me to choose the exact ad size for desktop, tablet, and mobile phone.
Here is what I learned from the tests I ran:
- The 250×250 Square is the King on Mobile: The square ads outperformed all other sizes on mobile phones. The 250×250 square was the overall top performer.
- Hide the Sidebar Ads in Tablets and Mobile: The sidebar ads are pushed to the bottom of the post in tablet and mobile. If you leave your sidebar ad active on mobile phones and tablets, then you will make next to nothing on this ad spot. Alternatively, you can program the sidebar Adsense ad unit to not show up on mobile phones and tablets. This will allow you to drop in another ad unit that will show up within the post only for mobile.
- Best Grouping on Mobile was Top, Mid, Bottom: The highest performing set of all three ad units on mobile were three 250×250 squares placed at the top, middle, and bottom of the post.
Since mobile makes up 40 to 60 percent of blog traffic, it makes sense to take the time to make sure your Adsense units are optimized for mobile.
Track Adsense on Your Top 50 Most Visited Posts – 41% Increase:
Adsense allows you to track stats for specific URLs, and the best practice is to plug in your top 50 most visited posts. For many of you, your 50 most visited posts will make up more than 20% of your total traffic.
This simple practice will allow you to identify..
- Post Styles that Perform Better – I have a client who found that image posts using pagination received 172% more Adsense clicks than the other post styles. An example of this would be a post on the 20 Richest Women in the United States. The post is twenty pages long and has a captioned image of each woman on each page. This style of post increases both ad impressions and ad visibility.
- Topics that Pay Out More Per Click – The amount of money that you get paid per click all depends upon the topic that you are writing about. A post about Lady GaGa may get you five cents, and a post about car insurance may get you five dollars. If you see a specific post that is paying out double the amount per click as the rest, then make an effort to write more posts on that topic. These additional posts on the same topic can also be internally linked within the article to drive more ad impressions and decrease the bounce rate.
You will be amazed at what you can find by just looking at the stats from your top 50 most viewed posts.
Choose the Right WordPress Theme – 34% Increase:
Between my blogs and the blogs of my clients, I manage close to 100 blogs. This has allowed me to see all kinds of cool statistics and trends based on themes. With this data, I was able to clearly identify the theme that performed the best in regards to getting the best rankings on Google.
Better Google Rankings = More Traffic = Increased Adsense Earnings.
5 Bonus Tips four Adsense Optimization:
- Group Adsense Ads Above the Fold: Action Item – Add a 970×90 ad below main navigation, add a 300×250 ad below post title, and add a 300×600 ad at the top of the sidebar.
- Enable Ads to Show Text and Image Ads: Action Item – Login to Adsense and check to make sure every ad is enabled to show text and image ads.
- Manually Optimize Ads for Mobile Performance: Action Item – Set your theme to show 250×250 squares to your mobile traffic and hide the sidebar ad on mobile phones and tablets.
- Track Your Top 50 Most Visited Posts in Adsense: Action Item – Login to your analytics to identify your 50 most viewed posts and then set up URL tracking in Adsense for each one. After thirty days review the stats to find post topics that produce more revenue per 1000 impressions.
- Choose the Right WordPress Theme: Action Item – Take some time to truly consider changing to the Newspaper 6 theme. It really will make a big difference short term and long term.
We have covered almost everything about Google Adsense. These are the best Adsense Optimization tips in 2018. Thank for reading, keep sharing. Follow us on Facebook for more updates.